EVENTS / June 23, 2020

Immersify at Cannes XR Virtual

Berlin, June 13, 2020 — Immersify‘s final event was planned for Cannes XR 2020 in May. Due to the COVID-19 pandemic, the Festival de Cannes didn’t take place in May and the Marché du Film, including Cannes XR, has been postponed to late June, and will take place online instead.

Cannes XR Virtual, from June 24 to 26, partnered with a VR platform, the Museum of Other Realities, will reshape a groundbreaking event online and in virtual reality, proposing VR content and conferences in 3D. The Immersify project results will be presented during a panel at Cannes XR Virtual.

During the past three years, the project partners have been creating content for highly immersive environments using various techniques including 8K video shooting, timelapse photography, laser scanning and point cloud renderings, and very high resolution 360° video. In addition, they have been developing tools for the processing and exhibition of these immersive content productions, including video codecs, media players, and ambisonic audio decoders.

In this panel, they will share their experiences and insights on producing and exhibiting highly immersive and interactive content, as well as developing the associated software tools, followed by a Q&A session with the audience.

The entire panel program can be viewed at Cannes XR Webpage on Jun 25, from 20:00 to 21:00 GMT+2.


  • Mauricio Alvarez Mesa, Spin Digital, CEO
  • Eryk Skotarczak, PSNC, Senior Engineer
  • Roland Haring, Ars Electronica Futurelab, Technical Director
  • Ravindra Velhal, Intel Corporation, Global Content Technology Strategist

Moderator : Maciej Glowiak, PSNC, Head of New Media Department

Presentation 1: Technologies for the next-generation of immersive media
Presentation 2: A new approach to immersive content production
Presentation 3: Interactive and immersive content
Q&A session


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This activity has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 762079 (