Immersify: European R&D Project to Develop the Next Generation of Immersive Media and Tools

Virtual Reality (VR) has what it takes to be the next big game-changer in the media sector. In stark contrast to video, TV and the movies, VR applications promise experiences that are not only more intense but, above all, interactive and individual too. Be that as it may, a considerable amount of R&D work still needs to be done to haul VR out of the niches it’s been confined to and launch it on its way to a huge consumer market share.